Analytical állások Németországban (marketing, média, pr)

• Management and implementation of conversion optimisation strategies in digital, telesales and partner channels
• Design, implementation and evaluation of A/B and multivariate tests for continuous conversion improvement
• Management and analysis of all key funnel metrics, attribution models and ROAS

Be part of a highly motivated team of event managers to implement our EMEA-wide (Europe, Middle East and Africa) event concepts and other activities...

Developing and Improving Customer Scorecards – Dive into data to create robust customer scorecards that drive success. Identify key metrics, trends, and opportunities to enhance performance, and perform regular data exchanges with customers (e.g., turnover reports)....

• Support strategic initiatives within the Growth & Partnerships team
• Conduct research and prepare concepts for new ecosystem initiatives
• Bridge strategy and execution by identifying operational gaps
• Support the design and rollout of new partner pilots

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

Campaign Production: End-to-end management of 360° campaign productions (TV, OOH, Audio but main focus on digital campaigns) and coordination of external agencies and production partners....

• Own the startup engagement funnel from first contact to application
• Conduct strategic qualification calls and assess international readiness
• Advise founders on program fit and global scaling pathways
• Close high-potential startups into the right programs

Brand Strategy & Identity: Develop and implement a comprehensive brand strategy that strengthens LEKKA's identity. Ensure consistent, relevant brand messaging and a cohesive visual identity across all channels to drive brand awareness, penetration, and long-term brand equity....

Shape and localize Nordnet's growth strategy for Germany, focusing on acquisition, activation, and conversion in close collaboration with central teams....

• Support the development of customer-centric product and service ideas along the early innovation process.
• Design and execute customer validations (e.g. interviews, surveys, experiments, rapid tests) to test desirability and acceptance.

• Support in planning and executing CSR campaigns and community engagement activities
• Assist in the development of internal and external communication materials (e.g. intranet stories, newsletters, presentations) and enhance visibility of CSR activities on social media

Journal management: You support the team to conduct market and data analyses, journal positioning and strategy. You support the team in implementing acquisition activities like organizing themed issues or invited articles. You also grow into taking over responsibility for specific journal sections....

• Conduct targeted market research by analyzing industry sources, competitor activities, and market trends to support strategic decision-making
• Support the creation and maintenance of market intelligence materials, databases, and collaboration platforms

Strategic responsibilities: Support and implementation of a coherent international trade marketing strategy that promotes profitable growth in all markets and ensures that all activities are aligned with edding's long-term goals....

• Conducting Sales & Marketing Revisions in our PM subsidiaries around the world on a monthly basis
• Doing / Following up with all tasks needed after the revision in the country is complete
• Provide suggestions about ways we can improve our working methods with our subsidiaries

• Identify and activate key local growth levers across customer experience, marketing and commercial performance
• Co-create, localize, and structure market-specific marketing activations in alignment with global teams

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

Data enrichment: Based on the existing customer data pool, acquire the new ICP (ideal customer profile) user information via data purchase or data crawling, completing more diverse user profile, and finally raise the quality of the sales public pool, which ultimately contribute to leads scoring...

As a Working Student – Media Relations, you'll support our German public relations experts at the interface between BCG and the German media. This includes researching and crafting compelling media narratives, as well as preparing and following up on interviews. You'll support preparing materials...

• Learn how to analyze and evaluate the success of major marketing and communication projects
• Gain hands‑on experience in strategic marketing budget planning
• Support the creation of high‑quality presentations in both German and English