Analytical állások Németországban (marketing)

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Lead, coach, and inspire a small team of SEA Managers - helping them grow through clear feedback, development plans, and smart processes
• Own and manage your own SEA accounts, ensuring world-class execution and measurable performance

Conducting comprehensive product and brand line reviews with assigned customers, including assortment recommendations, segment trend performance analysis, and development of strategies and tactics to drive sales and margin growth for both customers and Clarios....

• You develop B2B communication concepts in close collaboration with Strategic Marketing and other internal stakeholders
• You design and manage the development of global multichannel campaigns – with a focus on digital channels – based on customer insights for the target group of ophthalmologists

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

Support the development and execution of the Affiliate and Influencer marketing strategy in France, ensuring alignment with overall business goals and local market nuances....

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

Brand Strategy & Identity: Develop and implement a comprehensive brand strategy that strengthens LEKKA's identity. Ensure consistent, relevant brand messaging and a cohesive visual identity across all channels to drive brand awareness, penetration, and long-term brand equity....

Shape and localize Nordnet's growth strategy for Germany, focusing on acquisition, activation, and conversion in close collaboration with central teams....

• Conduct targeted market research by analyzing industry sources, competitor activities, and market trends to support strategic decision-making
• Support the creation and maintenance of market intelligence materials, databases, and collaboration platforms

Strategic responsibilities: Support and implementation of a coherent international trade marketing strategy that promotes profitable growth in all markets and ensures that all activities are aligned with edding's long-term goals....

• Conducting Sales & Marketing Revisions in our PM subsidiaries around the world on a monthly basis
• Doing / Following up with all tasks needed after the revision in the country is complete
• Provide suggestions about ways we can improve our working methods with our subsidiaries

• Identify and activate key local growth levers across customer experience, marketing and commercial performance
• Co-create, localize, and structure market-specific marketing activations in alignment with global teams

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

Data enrichment: Based on the existing customer data pool, acquire the new ICP (ideal customer profile) user information via data purchase or data crawling, completing more diverse user profile, and finally raise the quality of the sales public pool, which ultimately contribute to leads scoring...

• Learn how to analyze and evaluate the success of major marketing and communication projects
• Gain hands‑on experience in strategic marketing budget planning
• Support the creation of high‑quality presentations in both German and English

• Support the development of local marketing strategy and campaign calendar in alignment with global and local objectives
• Contribute to translating customer insights into effective B2C marketing initiatives
• Assist in planning and coordinating multi-channel marketing activities

• Supporting the planning, implementation, and analysis of CRM campaigns, with a strong focus on email marketing
• Assisting in the execution of automated and ad-hoc CRM campaigns using Bloomreach