Analytical állások Németországban (online marketing)

• Develop and execute marketing strategies to support commercial growth and strengthen brand positioning
• Ensure consistent brand and corporate identity across all channels
• Conduct market, customer, and competitive analyses to support strategic decision-making

Support in maintaining product documentation (user manuals, product requirement documents, brochures) and organize the digital asset library....

• You manage and optimize relevant KPIs such as brand awareness, brand visits, and orders for national and international brand media campaigns with a focus on the German market
• You orchestrate the media mix based on platforms such as DV360, Google Ads / Campaign Manager, and various social platforms

• Partner with aligned Sales Partners to understand client goals and objectives in order to deliver excellent customer service
• Build Media Plans and contribute to RFP responses around campaign packaging, pricing, targeting, etc.

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

• Lead, coach, and inspire a small team of SEA Managers - helping them grow through clear feedback, development plans, and smart processes
• Own and manage your own SEA accounts, ensuring world-class execution and measurable performance

• You develop B2B communication concepts in close collaboration with Strategic Marketing and other internal stakeholders
• You design and manage the development of global multichannel campaigns – with a focus on digital channels – based on customer insights for the target group of ophthalmologists

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

• Management and implementation of conversion optimisation strategies in digital, telesales and partner channels
• Design, implementation and evaluation of A/B and multivariate tests for continuous conversion improvement
• Management and analysis of all key funnel metrics, attribution models and ROAS

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

Shape and localize Nordnet's growth strategy for Germany, focusing on acquisition, activation, and conversion in close collaboration with central teams....

• Support in planning and executing CSR campaigns and community engagement activities
• Assist in the development of internal and external communication materials (e.g. intranet stories, newsletters, presentations) and enhance visibility of CSR activities on social media

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

Data enrichment: Based on the existing customer data pool, acquire the new ICP (ideal customer profile) user information via data purchase or data crawling, completing more diverse user profile, and finally raise the quality of the sales public pool, which ultimately contribute to leads scoring...

• Learn how to analyze and evaluate the success of major marketing and communication projects
• Gain hands‑on experience in strategic marketing budget planning
• Support the creation of high‑quality presentations in both German and English

• Support the development of local marketing strategy and campaign calendar in alignment with global and local objectives
• Contribute to translating customer insights into effective B2C marketing initiatives
• Assist in planning and coordinating multi-channel marketing activities

• Supporting the planning, implementation, and analysis of CRM campaigns, with a strong focus on email marketing
• Assisting in the execution of automated and ad-hoc CRM campaigns using Bloomreach

• As a Performance Marketing Manager (f/m/d)*, you will be responsible for our performance marketing activities in the italian market.
• The conception, management and optimization of campaigns will be in your hands.

• Maintaining and updating website content in our content management system First Spirit
• Ensuring the quality of French web texts at native speaker level – including proofreading, optimization, and stylistic refinement
• Documenting your work steps and progress in our project management tool

End-to-End Paid Social Execution: Lead full-funnel initiatives, from initial creative strategy and campaign setup to continuous multi-channel optimization and the delivery of actionable performance insights...