Analytical állások Németországban (márka- és termékmenedzser)

In this role, you will be responsible for MARKETING & COMMERCIAL EXECUTION You develop and implement the SBU CE marketing strategy and annual plan while driving demand through integrated campaigns, channel programs, and activation activities. You also lead go‑to‑market execution by enabling Sales,...

• Partner with aligned Sales Partners to understand client goals and objectives in order to deliver excellent customer service
• Build Media Plans and contribute to RFP responses around campaign packaging, pricing, targeting, etc.

• You will drive the expansion of our skincare footprint in consumer health
• You will shape the category's growth strategy and building blocks

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact....

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

Conducting comprehensive product and brand line reviews with assigned customers, including assortment recommendations, segment trend performance analysis, and development of strategies and tactics to drive sales and margin growth for both customers and Clarios....

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

Campaign Production: End-to-end management of 360° campaign productions (TV, OOH, Audio but main focus on digital campaigns) and coordination of external agencies and production partners....

Brand Strategy & Identity: Develop and implement a comprehensive brand strategy that strengthens LEKKA's identity. Ensure consistent, relevant brand messaging and a cohesive visual identity across all channels to drive brand awareness, penetration, and long-term brand equity....

Strategic responsibilities: Support and implementation of a coherent international trade marketing strategy that promotes profitable growth in all markets and ensures that all activities are aligned with edding's long-term goals....

• Support the development of local marketing strategy and campaign calendar in alignment with global and local objectives
• Contribute to translating customer insights into effective B2C marketing initiatives
• Assist in planning and coordinating multi-channel marketing activities

End-to-End Paid Social Execution: Lead full-funnel initiatives, from initial creative strategy and campaign setup to continuous multi-channel optimization and the delivery of actionable performance insights...