Zénó Kreatív
1234 Budapest Nis út 12zeno@kreativmail.hu
+36 30 111 2222
HIGHLIGHTS
PROFESSIONAL EXPERIENCE
Marketing manager Jól Ismert Vállalat ZTr., Budapest (2008-)
Key account manager Zsiger NyRt, Budapest (2006 - 2008)
Assistant brand manager Multicég Kft., Budapest (2005)
Sales Representative Multicég Kft., Budapest (2004 - 2005)
EDUCATION
University of Leicester, Great Britain
(MSc. in Marketing,dist. learning program) (2006-2009)
College of Economics, Budapest
(Economist)(2001-2004)
High School of Economics, Budapest,
(Marketing specialization)(1997-2001)
OTHER
- Five years of experience at all levels of FMCG
- Led three national campaigns achieving on average 17% increase in sales
- Repositioned and reintroduced the "Well known brand"
- Developed a full sponsoring strategy that resulted in 20% savings with substantially bigger appearance
- Coordinated an Effie Silver Advertisement Efficiency Award-winner campaign
- Gained extensive international marketing and marketing management experience
PROFESSIONAL EXPERIENCE
Marketing manager Jól Ismert Vállalat ZTr., Budapest (2008-)
- Developed a holistic marketing plan for each brand in the retail and HORECA segments
- Managed all classic marketing activities (Hungary)
- Oversaw the promotion strategy and executed the POI and POS strategy (Hungary, Balkan region)
- Prepared a full scale evaluation of the promotions
- Led an international marketing team of 27
Key account manager Zsiger NyRt, Budapest (2006 - 2008)
- Managed all the key account activities, established a trade conditions
- Prepared and negotiated the annual supplier and agency contracts
- Executed the product listings and prepared the listing arguments
- Formulated the short and long term strategy for the key account partners
- Budgeted the key account and trade marketing activities
- Coordinated the trade marketing activities (promotions, POS materials, media appearances)
Assistant brand manager Multicég Kft., Budapest (2005)
- Participated in regional projects
- Administered the optimal distribution and area coverage system
- Analyzed the census data and gave recommendations
- Instituted organizational development changes and reorganizations in the CE countries (Slovakia, Romania, Serbia and Croatia)
Sales Representative Multicég Kft., Budapest (2004 - 2005)
- Obtained and maintained optimal area coverage, and designed an efficient visiting system
- Ensured the product distribution, accessibility and price consistency both at the wholesale and retail level
- Arranged efficient POSM material placement
- Organized and controlled retail promotions
- Trained coordinated and controlled external hostess groups
EDUCATION
University of Leicester, Great Britain
(MSc. in Marketing,dist. learning program) (2006-2009)
College of Economics, Budapest
(Economist)(2001-2004)
High School of Economics, Budapest,
(Marketing specialization)(1997-2001)
OTHER
Training
* Leadership Skills * Time Management and Delegation * Motivation through Leadership
* Seminar for Second Line Managers I. II. * Creative Marketing Methods
* Advanced Sales Techniques * Training for New Managers
Languages
English, German
Blog
http://marketingidea.blog.hu
* Leadership Skills * Time Management and Delegation * Motivation through Leadership
* Seminar for Second Line Managers I. II. * Creative Marketing Methods
* Advanced Sales Techniques * Training for New Managers
Languages
English, German
Blog
http://marketingidea.blog.hu