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Zénó Kreatív

1234 Budapest Nis út 12
zeno@kreativmail.hu
+36 30 111 2222
HIGHLIGHTS
  • Five years of experience at all levels of FMCG
  • Led three national campaigns achieving on average 17% increase in sales
  • Repositioned and reintroduced the "Well known brand"
  • Developed a full sponsoring strategy that resulted in 20% savings with substantially bigger appearance
  • Coordinated an Effie Silver Advertisement Efficiency Award-winner campaign
  • Gained extensive international marketing and marketing management experience

PROFESSIONAL EXPERIENCE
Marketing manager Jól Ismert Vállalat ZTr., Budapest (2008-)
  • Developed a holistic marketing plan for each brand in the retail and HORECA segments
  • Managed all classic marketing activities (Hungary)
  • Oversaw the promotion strategy and executed the POI and POS strategy (Hungary, Balkan region)
  • Prepared a full scale evaluation of the promotions
  • Led an international marketing team of 27

Key account manager Zsiger NyRt, Budapest (2006 - 2008)
  • Managed all the key account activities, established a trade conditions
  • Prepared and negotiated the annual supplier and agency contracts
  • Executed the product listings and prepared the listing arguments
  • Formulated the short and long term strategy for the key account partners
  • Budgeted the key account and trade marketing activities
  • Coordinated the trade marketing activities (promotions, POS materials, media appearances)

Assistant brand manager Multicég Kft., Budapest (2005)
  • Participated in regional projects
  • Administered the optimal distribution and area coverage system
  • Analyzed the census data and gave recommendations
  • Instituted organizational development changes and reorganizations in the CE countries (Slovakia, Romania, Serbia and Croatia)

Sales Representative Multicég Kft., Budapest (2004 - 2005)
  • Obtained and maintained optimal area coverage, and designed an efficient visiting system
  • Ensured the product distribution, accessibility and price consistency both at the wholesale and retail level
  • Arranged efficient POSM material placement
  • Organized and controlled retail promotions
  • Trained coordinated and controlled external hostess groups

EDUCATION
University of Leicester, Great Britain
(MSc. in Marketing,dist. learning program) (2006-2009)
College of Economics, Budapest
(Economist)(2001-2004)
High School of Economics, Budapest,
(Marketing specialization)(1997-2001)

OTHER
Training
* Leadership Skills * Time Management and Delegation * Motivation through Leadership
* Seminar for Second Line Managers I. II. * Creative Marketing Methods
* Advanced Sales Techniques * Training for New Managers
Languages
English, German
Blog
http://marketingidea.blog.hu
Az itt bemutatott önéletrajz a fenti linken elérhető álláshirdetésre készült, a kapcsolódó kísérőlevéllel együtt.
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A mintát készítette: Gerlei Béla karrier-tanácsadó