Analysis állások Németországban (piacelemző, piackutató)

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

Analyze product sensory and related consumer data utilizing advanced statistic tools to report CAT (consumer affective tests) and QDA (quantitative descriptive analysis) projects. Create product intelligence related to consumer needs beyond regular sensory, gathering and analyzing consumer-centric...

Developing and Improving Customer Scorecards – Dive into data to create robust customer scorecards that drive success. Identify key metrics, trends, and opportunities to enhance performance, and perform regular data exchanges with customers (e.g., turnover reports)....

• Support the development of customer-centric product and service ideas along the early innovation process.
• Design and execute customer validations (e.g. interviews, surveys, experiments, rapid tests) to test desirability and acceptance.

• Conduct targeted market research by analyzing industry sources, competitor activities, and market trends to support strategic decision-making
• Support the creation and maintenance of market intelligence materials, databases, and collaboration platforms

• Learn how to analyze and evaluate the success of major marketing and communication projects
• Gain hands‑on experience in strategic marketing budget planning
• Support the creation of high‑quality presentations in both German and English