Analysis állások Németországban (marketing, média, pr)

- Help to build the strategic foundation for our marketing programs - Assist global marketing planning processes and activities - Support target group analysis, development and building - Help with content creation for newsletters, SEO, webinars, etc. - Support workshop preparation and...

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

Analyze product sensory and related consumer data utilizing advanced statistic tools to report CAT (consumer affective tests) and QDA (quantitative descriptive analysis) projects. Create product intelligence related to consumer needs beyond regular sensory, gathering and analyzing consumer-centric...

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

Develop Go-to-Market Strategies: Design and craft dynamic go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients. Collaborate closely with the Global Ads Marketing team to ensure alignment with global messaging....

• You develop B2B communication concepts in close collaboration with Strategic Marketing and other internal stakeholders
• You design and manage the development of global multichannel campaigns – with a focus on digital channels – based on customer insights for the target group of ophthalmologists

• Management and implementation of conversion optimisation strategies in digital, telesales and partner channels
• Design, implementation and evaluation of A/B and multivariate tests for continuous conversion improvement
• Management and analysis of all key funnel metrics, attribution models and ROAS

Brand Strategy & Identity: Develop and implement a comprehensive brand strategy that strengthens LEKKA's identity. Ensure consistent, relevant brand messaging and a cohesive visual identity across all channels to drive brand awareness, penetration, and long-term brand equity....

• Secretarial work and organizational tasks e.g. organization and coordination of appointments, business correspondence and monitoring of departmental budget
• Administrative activities related to accounting, supplier management and payments (ARIBA)

During your internship you will drive topics around customer-centricity and experience within our international service department....

• Responsible for product development, product marketing and lifecycle management of Milwaukee® PPE and workwear products
• Conduct market research in the PPE segment and competitive analysis

• Supporting the Executive Publisher in managing and developing the existing journal portfolio, including new journal launches and acquisitions in the chemical sciences.
• Implementing journal development and commissioning plans aligned with the Thieme Science strategy to acquire high-quality content.

Conducting comprehensive product and brand line reviews with assigned customers, including assortment recommendations, segment trend performance analysis, and development of strategies and tactics to drive sales and margin growth for both customers and Clarios....

Developing and Improving Customer Scorecards – Dive into data to create robust customer scorecards that drive success. Identify key metrics, trends, and opportunities to enhance performance, and perform regular data exchanges with customers (e.g., turnover reports)....

Strategic responsibilities: Support and implementation of a coherent international trade marketing strategy that promotes profitable growth in all markets and ensures that all activities are aligned with edding's long-term goals....

• Support the development of customer-centric product and service ideas along the early innovation process.
• Design and execute customer validations (e.g. interviews, surveys, experiments, rapid tests) to test desirability and acceptance.

• Conduct targeted market research by analyzing industry sources, competitor activities, and market trends to support strategic decision-making
• Support the creation and maintenance of market intelligence materials, databases, and collaboration platforms

• plan and run commercial launches,
• make all departments launch-ready (Product, Sales, Marketing, KAM, Support)
• ensure consistent messaging in every channel, including D2C
• create pitches, playbooks, and battlecards together with Marketing & Sales

• Learn how to analyze and evaluate the success of major marketing and communication projects
• Gain hands‑on experience in strategic marketing budget planning
• Support the creation of high‑quality presentations in both German and English

• Support the development of local marketing strategy and campaign calendar in alignment with global and local objectives
• Contribute to translating customer insights into effective B2C marketing initiatives
• Assist in planning and coordinating multi-channel marketing activities