Analysis állások Németországban (marketing)

- Help to build the strategic foundation for our marketing programs - Assist global marketing planning processes and activities - Support target group analysis, development and building - Help with content creation for newsletters, SEO, webinars, etc. - Support workshop preparation and...

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

Develop Go-to-Market Strategies: Design and craft dynamic go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients. Collaborate closely with the Global Ads Marketing team to ensure alignment with global messaging....

• You develop B2B communication concepts in close collaboration with Strategic Marketing and other internal stakeholders
• You design and manage the development of global multichannel campaigns – with a focus on digital channels – based on customer insights for the target group of ophthalmologists

Brand Strategy & Identity: Develop and implement a comprehensive brand strategy that strengthens LEKKA's identity. Ensure consistent, relevant brand messaging and a cohesive visual identity across all channels to drive brand awareness, penetration, and long-term brand equity....

• Secretarial work and organizational tasks e.g. organization and coordination of appointments, business correspondence and monitoring of departmental budget
• Administrative activities related to accounting, supplier management and payments (ARIBA)

During your internship you will drive topics around customer-centricity and experience within our international service department....

Conducting comprehensive product and brand line reviews with assigned customers, including assortment recommendations, segment trend performance analysis, and development of strategies and tactics to drive sales and margin growth for both customers and Clarios....

• Support the development of customer-centric product and service ideas along the early innovation process.
• Design and execute customer validations (e.g. interviews, surveys, experiments, rapid tests) to test desirability and acceptance.

• Learn how to analyze and evaluate the success of major marketing and communication projects
• Gain hands‑on experience in strategic marketing budget planning
• Support the creation of high‑quality presentations in both German and English

• Support the development of local marketing strategy and campaign calendar in alignment with global and local objectives
• Contribute to translating customer insights into effective B2C marketing initiatives
• Assist in planning and coordinating multi-channel marketing activities

• Channel Ownership: Fully own our organic Instagram and TikTok channels – from concept to execution, publishing, and performance tracking.
• Content Creation: Act as both creator and creative director – develop ideas, shoot, and edit content (photo and video).

• Coordinate the external strategic positioning of the Fraunhofer TNM site and further develop its activities within Fraunhofer health research.
• Drive the acquisition and growth of research projects, with a focus on industry collaborations.

• Build and expand the ecosystem partner network in the region to deliver system-level solutions incorporating flash products.
• Research regional market trends, customer applications, and emerging technologies to identify focus segments and growth opportunities.
• Conduct competitor analysis.

• Supporting the planning, implementation, and analysis of CRM campaigns, with a strong focus on email marketing
• Assisting in the execution of automated and ad-hoc CRM campaigns using Bloomreach

• Plan, organize, and execute regional trade shows, exhibitions, seminars and customer events etc. with full ownership of timelines, budgets, and deliverables.
• Manage vendors, agencies, and logistics partners to ensure seamless execution, cost efficiency, and brand consistency.

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.

• You prepare and present marketing research findings to high level decisions makers, incorporating industry and client knowledge into your in-depth analysis
• You provide actionable recommendations to client leadership teams to help them grow their business and gain market share.

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...