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• Define and implement quarterly commercial marketing plans, starting from objectives (“what do we want to achieve”) rather than available budgets.
• Ensure alignment with both local business priorities (BDM) and regional strategies (TMM).

Own end-to-end creation of creative assets from brief to final delivery in close collaboration with regional marketing, trade marketing, digital, product marketing, brand management and Corporate Communications...

Strengthening the digital capabilities of Roche globally by supporting central initiatives with Social Media Management, Brand Support, Digital Publishing Services, Marketing Automation, Copywriting and Creative Design...

• Driving end-to-end market access journey
• Healthcare policy shaping
• Strategic stakeholder engagement within the Hungarian Healthcare System
• Co-creation and execution of comprehensive market access and pricing strategies for the full diagnostic portfolio across Hungary

Conducting comprehensive product and brand line reviews with assigned customers, including assortment recommendations, segment trend performance analysis, and development of strategies and tactics to drive sales and margin growth for both customers and Clarios....

• Plan, build, launch and optimise Google Ads campaigns for our HQ international accounts: Search, Performance (including Store Goals), Demand Gen, YouTube and AI for Search.
• Design and maintain scalable multi-market account structures, naming conventions, feeds and audiences across 20+ subsidiaries.

• Control, development, and optimization of our internet booking dialogue
• Monitoring and evaluating the performance of our internet booking dialogue
• Use of web analytics, tracking and reporting tools to identify optimization potential and derive actionable measures