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• Define and continuously evolve the global brand strategy, positioning, and architecture for VARTA and additional aftermarket product brands.
• Translate global brand strategies into locally relevant activation plans that reflect customer needs, market insights, data and commercial priorities.

Conducting comprehensive product and brand line reviews with assigned customers, including assortment recommendations, segment trend performance analysis, and development of strategies and tactics to drive sales and margin growth for both customers and Clarios....

YOUR MISSIONAs Head of Performance Marketing, you take full ownership of all performance-driven online channels and lead a business-critical function within our eCommerce and Omnichannel setup. Combining tactical steering, data-driven optimization, and team leadership, you ensure our performance...

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

• Du definierst Marketingpläne und kommunizierst diese an Hersteller, Business Management und Vertrieb
• Du verhandelst und stellst die erforderlichen Marketingbudgets beim Hersteller sicher
• Du pflegst und baust marketingrelevante Herstellerkontakte kontinuierlich aus

Lead the Mix: You will oversee our integrated pillars: Global Brand Strategy & Research, Global Communication & Design, Product & Portfolio Management, and Brands Management....

• Independently plan and execute the FR campaign roadmap: seasonal moments, sales activations (Soldes, Black Week, Choose, Bradery, platform pushes), launches
• Translate global brand and product strategy into FR-specific mechanics: offer logic, discount codes, timing, tone