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• Define and lead the SEO roadmap across markets, channels, and teams in alignment with business priorities
• Conduct advanced technical and content audits, translating insights into long‑term, scalable SEO strategies

• Active involvement in the innovation processes of the hair brand Schwarzkopf Gliss
• Strategic market analysis, update and administration of standard reporting
• Track brand performance, conduct consumer and competitor analyses
• Develop concepts and packaging ideas

• Assisting with the setup and further development of our marketing and communications systems (e.g., website, Emarsys, Matomo)
• Maintaining, updating, and optimizing website content, as well as creating landing pages

• Active involvement in any step of the product innovation process (e.g. concept, design, fragrance etc.)
• Own set of responsibilities for specific projects
• Independent project steering, communicate with other departments, countries and agencies
• Strategic market and competitor analysis

• After a structured onboarding phase, you'll take on responsibility for graphic design and international marketing projects.
• You will support global product launches by creating videos, print materials, marketing concepts and toolkits

• Design product brochures, technical datasheets, presentations, exhibition materials, and other product-related communication materials.
• Work closely with industrial designers and engineers to create visual materials for new product launches and technical presentations.

THE OPPORTUNITY Key Responsibilities: In this role, the successful candidate will work closely with other members of the MACC legal team as well as cross functional legal and business teams, including Advertising, Consumer Products, Intellectual Property, Business and Legal Affairs, Labor, Policy,...