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Actively participating in the preparation of yearly, quarterly, and monthly activity plans for the consumer segment, ensuring that campaigns and initiatives are well-structured...

• Owning and prioritizing the digital product backlog in Jira, ensuring the team can focus on well-prepared developments that deliver business value
• Turning complex requirements into clear user stories, technical tasks, and testable acceptance criteria, supporting predictable delivery

• Improving operational efficiency through process optimization, automation, and the adoption of new technologies
• Understanding the company's data warehouse and helping align data flows with reporting requirements

Designing, developing, and evaluating machine learning models on complex telecom and retail data to transform high-volume datasets into production-ready solutions such as churn prediction models to drive retention offers or point-of-sale fraud models to cut first-payment defaults...