Digital experience manager állások Németországban (online marketing)

• gain valuable insight into a globally operating communication function
• interact with a variety of departments, experts and international locations
• support, maintain and use digital communication channels (Intranet, Internet, social media and a variety of digital tools)

• Collaborate with the title marketing team on media strategy, budget planning, and goal setting to develop clear and inspiring briefs
• Evaluate media plans provided by our agency, in line with the brief and the wider business context and advise title managers on your recommendations

• Develop and Design: You design, implement and optimize the e-commerce road­map and growth initiatives aligned with business goals.
• Manage Online Shop: You oversee product content, pricing, navi­gation, UX, and onsite search to ensure a seamless, customer-centric experience.

As a Working Student, you'll support our Marketing team, particularly in the area of alumni relations. You will gain interesting insights into our work with former employees and the support of our alumni network. Your main focus is the end-to-end alumni journey, with a strong emphasis on...

As a working student (f/m/d) Social Media you will support your team in elevating the brand in the social networks and identify suitable social media trends....

• Lead, coach, and inspire a small team of SEA Managers - helping them grow through clear feedback, development plans, and smart processes
• Own and manage your own SEA accounts, ensuring world-class execution and measurable performance

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....

• Plan, organize, and execute regional trade shows, exhibitions, seminars and customer events etc. with full ownership of timelines, budgets, and deliverables.
• Manage vendors, agencies, and logistics partners to ensure seamless execution, cost efficiency, and brand consistency.

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

• Support sales teams by learning about SAS marketing products and how they are used to address customer needs.
• Collaborate with Account Executives and customer advisors to understand customer requirements and help set the right expectations.

• Planning, implementation and monitoring of digital new customers acquisition campaigns for B2C and B2B2C e-commerce, with a minimum ROAS approach
• Performance analysis using analytics tools and KPI reporting
• Budget management (forecasting, distribution, reporting)

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.

• Management and implementation of conversion optimisation strategies in digital, telesales and partner channels
• Design, implementation and evaluation of A/B and multivariate tests for continuous conversion improvement
• Management and analysis of all key funnel metrics, attribution models and ROAS

Management of B2B and B2B2C website content: Creation, revision and updating of product pages, category pages and landing pages, with a focus on SEO for the organic visibility and web authority, and optimization of the user experience....

• Create articles, info pages and visuals for IT communication campaigns and formats
• Write editorial texts for internal communication channels
• Organize, moderate and host regular digital events
• Build internal presentations and documents for stakeholders

Content Strategy & Performance: Own and drive the content and thought leadership strategy across channels and formats, ensuring alignment with brand positioning, lead generation, and business goals....

• Participation in exciting XR projects with a focus on customer and user experience
• Conducting market studies and research to identify trends, user needs, and best practices within the XR field
• Active support in enhancing customer experiences through data-driven, creative, and user-centered approaches

• Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
• Support with video scripts, campaign messaging, and customer-facing materials for digital and print
• Translate marketing goals into clear and consistent communication

• Contribute creative input during brainstorm sessions to help shape engaging social content and campaigns
• Help plan and manage the social media calendar to ensure consistent, on-brand presence across all key platforms