Digital experience manager állások Németországban (márka- és termékmenedzser)

Develop and execute the EMEA KOL strategy: Identify, recruit, and manage key opinion leaders, clinical experts, and influential practitioners to strengthen the company's educational and marketing impact in the region...

Development of product strategies for existing and new portfolios, including market research to identify innovation opportunities in lens technology and design, as well as defining product specifications and managing the product lifecycle...

Global Brand Leadership: You drive hand in hand with the Health Interest lead the execution of the global Cough & Cold strategy across all markets, safeguarding consistent positioning, messaging and visual identity while empowering smart local adaptations, where it drives performance....

• Strengthen and manage the flow of market insights (trends, competitors, customer data) into the business
• Deliver regular and ad hoc briefing packs for client-facing teams with tailored local insights
• Build and manage a living, searchable, and version-controlled repository for insights

• End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
• Development of local product strategy for the owned category and steering the sales department based on the strategy;

• You will actively shape the further development of the marketing strategy for NORSAN Netherlands
• You will be independently responsible for our social media channels (Instagram, Facebook, LinkedIn) and develop a monthly editorial and content plan

• Develop strategies for existing and new product portfolios, including market analysis to identify opportunities for innovation
• Analyze market trends and customer needs to inform pricing strategies and target markets

• Lead global marketing and product launch plans to drive adoption
• Conduct market research and identify new opportunities
• Execute integrated campaigns that create awareness and demand
• Build relationships with KOLs and support sales teams
• Collaborate with cross-functional teams to align strategies

• Development of a mid-term vision, ambition, and strategy for our brands in the Women´s Health products sector, taking into account country-specific market conditions and cultural differences
• Design and maintenance of brand identity, ensuring brand consistency across all channels

Further development and localization of global marketing campaigns: You will be responsible for adapting, optimizing and independently developing impactful 360° marketing strategies for the French and Belgium markets – based on global initiatives and local market requirements....

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

STRATEGIC LEADERSHIP & COMMERCIAL OWNERSHIP Define and execute Germany's go-to-market (GTM) strategy for Merlin's flagship attractions, delivering ~£38m EBITDA and aligning with global priorities. Act as the senior commercial advocate, shaping competitive positioning and third-party distribution...

• Implement annual strategic and operational plans for DEPA & ELRO.
• Monitor market trends and competitive landscape.
• Support new product launches and manage lifecycle.
• Collaborate with sales team to achieve business objectives.
• Execute marketing campaigns and organize events.

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....

Developing a comprehensive understanding of the lawyers and clients in Germany and globally in order to drive strategic priorities, including client engagement and relationship building...

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.