Project sales manager állások Németországban (online marketing)

• Drive digital growth: Take ownership of our Webshop and App performance, shaping strategies that boost e-commerce share and revenue across our markets
• Collaborate internationally: Work hand-in-hand with our country teams to create seamless customer experiences and unlock new growth opportunities

Plan and execute go-to-market activities for trade fairs, distributor marketing programs, and regional sales campaigns across the EU and selected global markets...

• Support in planning and executing CSR campaigns and community engagement activities
• Assist in the development of internal and external communication materials (e.g. intranet stories, newsletters, presentations) and enhance visibility of CSR activities on social media

• Sales of tourist services, including preparation of offers and price calculations
• Copywriting and project coordination for online and offline advertisements and promotional materials
• Support and liaison with cooperation partners and external service agencies

Own the experimentation pipeline – Build and manage a rigorous, high-velocity testing framework to identify, prioritise, and execute growth experiments across a wide range of potential new channels....

• Maintaining and updating website content in our content management system First Spirit
• Ensuring the quality of French web texts at native speaker level – including proofreading, optimization, and stylistic refinement
• Documenting your work steps and progress in our project management tool

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

CRM STRATEGY & EXECUTION Develop and execute CRM strategies that drive customer engagement, retention, and revenue across multiple channels. Deliver data-driven, personalized campaigns and automated customer journeys across the full customer lifecycle to support ecommerce growth and conversion....

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

• Management and implementation of conversion optimisation strategies in digital, telesales and partner channels
• Design, implementation and evaluation of A/B and multivariate tests for continuous conversion improvement
• Management and analysis of all key funnel metrics, attribution models and ROAS

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Create articles, info pages and visuals for IT communication campaigns and formats
• Write editorial texts for internal communication channels
• Organize, moderate and host regular digital events
• Build internal presentations and documents for stakeholders