Project sales manager állások Németországban (márka- és termékmenedzser)

• Conducting Sales & Marketing Revisions in our PM subsidiaries around the world on a monthly basis
• Doing / Following up with all tasks needed after the revision in the country is complete
• Provide suggestions about ways we can improve our working methods with our subsidiaries

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.

Global Brand Leadership: You drive hand in hand with the Health Interest lead the execution of the global Cough & Cold strategy across all markets, safeguarding consistent positioning, messaging and visual identity while empowering smart local adaptations, where it drives performance....

• You have nearly finished your studies or have already completed a Bachelor's or master's degree in Business administration, Marketing, Communication, Media Studies, or a related field.
• Fluency in both German and English completes your profile perfectly.

Develop and execute the EMEA KOL strategy: Identify, recruit, and manage key opinion leaders, clinical experts, and influential practitioners to strengthen the company's educational and marketing impact in the region...

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)