Data állások Németországban (online marketing)

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

Channel Ownership & Scaling: Manage the full scope of the Affiliate channel, including budget management and strategic planning, optimize partner performance to achieve the target ROI...

• You shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores
• You stay ahead of digital trends, bringing fresh tools and approaches into paid media

Own the experimentation pipeline – Build and manage a rigorous, high-velocity testing framework to identify, prioritise, and execute growth experiments across a wide range of potential new channels....

As part of the Data Insights team, you will use your excellent knowledge of domestic and international men's and women's football to create content for a range of clients in the sports media industry, with the help of the Opta database....

End-to-End Paid Social Execution: Lead full-funnel initiatives, from initial creative strategy and campaign setup to continuous multi-channel optimization and the delivery of actionable performance insights...

Build, operate and track digital campaigns across LinkedIn and Google Ads – retargeting, email automation, social media – including campaign setup, workflow implementation, lead nurturing...

Performing keyword analyses and topic research for our global B2B and B2C platforms, reviewing existing content and assisting with the creation of content plans...

• Create and maintain reports and dashboards tools like Adobe Analytics, Power BI, Microsoft Fabric
• Assist in setting up and maintaining tracking tools, ensuring accurate data collection from websites and other sources

• Identify and strategically develop new business opportunities in the online marketplace and ad performance areas.
• Work closely with interdisciplinary and European teams to design innovative solutions and new projects that drive our Classifieds strategy forward.

Understanding market needs and opportunities will be necessary for you to shape the future and grow our business....

As a Working Student, you'll support our Marketing team, particularly in the area of alumni relations. You will gain interesting insights into our work with former employees and the support of our alumni network. Your main focus is the end-to-end alumni journey, with a strong emphasis on...

• Lead the global Customer Experience (CX) organization across all business units, brands, functions, and regions
• Drive customer-centric transformation from initial attraction through to retention, loyalty, and customer value generation

• Develop and Design: You design, implement and optimize the e-commerce road­map and growth initiatives aligned with business goals.
• Manage Online Shop: You oversee product content, pricing, navi­gation, UX, and onsite search to ensure a seamless, customer-centric experience.

• Support sales teams by learning about SAS marketing products and how they are used to address customer needs.
• Collaborate with Account Executives and customer advisors to understand customer requirements and help set the right expectations.

• Develop and implement regional marketing communication campaigns in line with global strategy and budgets.
• Execute regional product and NPI launch campaigns.
• Coordinate the development of promotional materials to increase brand reach and relevance.

• gain valuable insight into a globally operating communication function
• interact with a variety of departments, experts and international locations
• support, maintain and use digital communication channels (Intranet, Internet, social media and a variety of digital tools)

• You help to develop exciting, future-oriented concepts along the customer journey together with experts across the company
• You support in collection and analysis of customer insights to identify experience gaps

Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights....