Data állások Németországban (marketing)

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

Channel Ownership & Scaling: Manage the full scope of the Affiliate channel, including budget management and strategic planning, optimize partner performance to achieve the target ROI...

• You prepare and present marketing research findings to high level decisions makers, incorporating industry and client knowledge into your in-depth analysis
• You provide actionable recommendations to client leadership teams to help them grow their business and gain market share.

You define and implement pricing and promotional strategies to drive growth, revenue, and market share within diverse customer segments including Enterprise/Key Accounts, Resellers, and Domain Investors...

Own the experimentation pipeline – Build and manage a rigorous, high-velocity testing framework to identify, prioritise, and execute growth experiments across a wide range of potential new channels....

• Project management and Team leading
• Lead teams to leverage data and analysis to make concise and compelling recommendations to clients
• Effectively manage the relationship with the client and its suppliers (eg. Media agency) to ensure all required data is collected and validated

End-to-End Paid Social Execution: Lead full-funnel initiatives, from initial creative strategy and campaign setup to continuous multi-channel optimization and the delivery of actionable performance insights...

Build, operate and track digital campaigns across LinkedIn and Google Ads – retargeting, email automation, social media – including campaign setup, workflow implementation, lead nurturing...

Performing keyword analyses and topic research for our global B2B and B2C platforms, reviewing existing content and assisting with the creation of content plans...

• Manage our Media agency relationship and ways of working for mid-EU with support from our European Media lead.
• Full budget management for paid media in the 4 markets.

• Identify and strategically develop new business opportunities in the online marketplace and ad performance areas.
• Work closely with interdisciplinary and European teams to design innovative solutions and new projects that drive our Classifieds strategy forward.

Understanding market needs and opportunities will be necessary for you to shape the future and grow our business....

Lead strategic assessments and innovation projects focusing on x-ray imaging, computed tomography and sensor interface ASICs analyzing customer needs, technology trends, and competitive dynamics to define future product and portfolio strategies...

• End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
• Development of local product strategy for the owned category and steering the sales department based on the strategy;

• Support sales teams by learning about SAS marketing products and how they are used to address customer needs.
• Collaborate with Account Executives and customer advisors to understand customer requirements and help set the right expectations.

• Develop and implement regional marketing communication campaigns in line with global strategy and budgets.
• Execute regional product and NPI launch campaigns.
• Coordinate the development of promotional materials to increase brand reach and relevance.

• You help to develop exciting, future-oriented concepts along the customer journey together with experts across the company
• You support in collection and analysis of customer insights to identify experience gaps

Development and definition of the Marketing strategy and deployment for the ecosystem, workflows, products & services: you will create strategic positioning statements for medical workflows, products and services based on a strategic situation analysis, customer insights and value propositions...

Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights....