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Define and steer the EuRL fragrance strategy in alignment with Global Hair Care Strategy, translating brand strategies into differentiated fragrance concepts that increase consumer value and willingness to pay....

• Stratégiai tervezés ügyfél brief alapján
• PPC kampányok menedzselése Google Search, Display, Performance Max, Demand Gen, Video, Facebook & Instagram, Pinterest, TikTok, LinkedIn platformokon
• Javaslatok hirdetési formákra és célzásra

• CRM strategy is in place, toolstack is decided and set up.
• The onboarding journey is live.
• A first CHP program (customers recruit customers) has been designed and is being tested.
• Data structure – segments, events, triggers – is documented and can be used team-wide.

• Manage and develop a portfolio of media agencies across the DACH region (e.g. Omnicom Media Group, WPP Media, Publicis Media)
• Build and maintain meaningful relationships with key stakeholders such as Heads of AV, Investment Leads, and media planners/buyers

• SM menedzsment stratégia, koncepció tervezés, kreatív ötletek
• SM menedzsment tartalomkészítés kreatív és szöveges tartalom
• SM menedzsment hirdetésmenedzsment tanulása és használata
• PR és influencer kampányok ötletelés és kampánykitalálás
• PR és influencer kampányok szövegírás

• Write clear, engaging German copy across social, paid media, CRM, web, OOH, and other marketing channels.
• Develop campaign ideas, headlines, and concepts directly in German.
• Adapt and transcreate English campaigns into strong, culturally relevant German communication.

• Lead, coach, and inspire a small team of SEA Managers - helping them grow through clear feedback, development plans, and smart processes
• Own and manage your own SEA accounts, ensuring world-class execution and measurable performance

Drive Platform Differentiation: Refine our platform's differentiated positioning to drive awareness, adoption, and revenue growth; lead messaging and GTM for related products (AI Hub, Agent Gateway, integrations), ensuring cohesive narratives that highlight business and technical value...

Drive Platform Differentiation: Refine our platform's differentiated positioning to drive awareness, adoption, and revenue growth; lead messaging and GTM for related products (AI Hub, Agent Gateway, integrations), ensuring cohesive narratives that highlight business and technical value...

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

Oversee the offline media strategy across TV, DTV, Radio, OOH, Podcasts, and Print, ensuring efficient implementation and alignment with brand objectives....