Php home com javascript jquery állások Németországban (marketing)

• Dive deep into marketing strategy projects for some of the most iconic home appliance brands and shape how millions of consumers perceive them
• Conduct meaningful competition and market analyses to sharpen our brand positioning and keep BSH's global brands one step ahead of market trends

• Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
• Support with video scripts, campaign messaging, and customer-facing materials for digital and print
• Translate marketing goals into clear and consistent communication

You'll lead the Marketing Center of Excellence (CoE), setting the direction, priorities, and quality standards for our marketing activations and digital marketing capabilities across Central Europe....

• Lead the execution of brand plans, campaigns and innovation projects while ensuring excellent day-to-day brand management.
• Execute the annual brand plan to deliver agreed brand and commercial objectives.
• Lead the implementation, optimisation and evaluation of ATL and BTL campaigns.

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

• Develop and execute targeted outbound sales campaigns to generate high-quality leads and opportunities.
• Collaborate with the sales team to align messaging, identify ideal customer profiles, and optimise lead nurturing tactics.

• Stay informed about industry best practices and emerging trends in media evaluation, audience analytics, and sports marketing.
• Maintain modern analytical techniques and tools to enhance data interpretation and reporting.

• Your platform and content strategy is in place: You have prioritized which channels and formats we use first – and can justify why.
• The content pillars are defined, the brand tone of voice is translated into a social imagery.

Strategic Joint Business Planning: Own the marketing relationship with Burgermeister, Burgervision, and Mmaah. Co-create and align on comprehensive Growth Joint Business Plans (JBPs) that drive mutual volume and brand loyalty....

Lead the regional translation and execution of brand and portfolio strategies, setting clear priorities, choices and trade-offs, delivered on time and in full....

• Marketing agents risk being fragmented across teams with inconsistent quality and governance
• Value will be limited to task automation rather than end-to-end marketing transformation
• There is increased risk around brand consistency, compliance, and customer trust

• International customer visits and definition of product requirements for the European market
• Overseeing product development from concept to mass production of the outdoor power equipment
• Life cycle management of Milwaukee® products
• Responsible for product marketing and development of sales strategy

• Adapting and executing the global marketing strategy for audiences in DACH and BENELUX.
• Driving marketing qualified leads from school authorities and schools.

Develop and maintain global narratives and key messages on sustainability, decarbonisation, circular economy, sustainable products and other strategic topics (corporate themes, digitalization, transformation)...

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

• Develop and implement CRM and loyalty initiatives that support consumer engagement, retention, and long-term value.
• Create and deliver personalised, data-informed campaigns across CRM channels to provide relevant and engaging consumer experiences.

Own the Influencer Strategy: Develop and execute the influencer marketing strategy for VOY Weight Loss, aligning creator initiatives with business and growth objectives....

• Active involvement in any step of the product innovation process (e.g. concept, design, fragrance etc.)
• Own set of responsibilities for specific projects
• Independent project steering, communicate with other departments, countries and agencies
• Strategic market and competitor analysis