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• Actively support all areas of product and workflow management in the business field of refractive laser technology.
• Work closely with the respective product managers on innovation and product development projects for our hardware and software products and collaborate with the R&D interfaces.

• Delivering and optimizing digital campaigns across key digital touchpoints, ensuring quality, performance monitoring and continuous improvement
• Establishing scalable workflows, templates, approval processes and handover standards for content and campaign operations

Playing an active part in the life cycle of digital solutions roadmap supporting global/regional/affiliate marketing and/or sales management business processes by providing a seamless digital experience for customers and affiliate partners...

Managing the affiliate or global digital campaigns content creation and delivery process, ensuring timely and successful completion of any projects from initiation to final implementation, while ensuring delivery standards are met...

• Plan, build, launch and optimise Google Ads campaigns for our HQ international accounts: Search, Performance (including Store Goals), Demand Gen, YouTube and AI for Search.
• Design and maintain scalable multi-market account structures, naming conventions, feeds and audiences across 20+ subsidiaries.

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....

Lead the planning, coordination, and execution of global omnichannel marketing campaigns, ensuring alignment across regions, channels, and customer touchpoints....

Build customer &; market understanding: You research customer challenges and the competitive landscape – the foundation for pitches and team decisions, not just a box-ticking exercise....

Diagnosis over gut feeling: You analyze customer challenges and competitive landscapes—the foundation for pitches and go-to-market decisions, not just busywork....

• Define and prioritize features in close collaboration with marketing stakeholders and ensure alignment with business requirements, customer needs and the product vision
• Own the team backlog and continuously prioritize requirements to maximize business value