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Du betreust und pflegst die Webseiten der Hospitality Vision Lake Lucerne AG (Park Hotel Vitznau & Campus Hotel Hertenstein), inklusive Content-Updates, Landingpages und der Koordination mit externen Dienstleistern...

• Du bist ideenreich, denkst out of the Box und weisst, wie du Ideen erfolgreich über Marketingkanäle umsetzt.
• Du bist ein Teamplayer und schätzt die Zusammenarbeit.
• Du arbeitest zuverlässig, strukturiert und selbstständig.

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....

• Actively support all areas of product and workflow management in the business field of refractive laser technology.
• Work closely with the respective product managers on innovation and product development projects for our hardware and software products and collaborate with the R&D interfaces.

• Develop and execute go-to-market strategies for new and existing tempmate offerings in close collaboration with the Product team.
• Define and continuously refine product positioning, messaging, USPs, and buyer personas based on market and competitive insights.

• Assisting with the setup and further development of our marketing and communications systems (e.g., website, Emarsys, Matomo)
• Maintaining, updating, and optimizing website content, as well as creating landing pages

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

Analyse OTT market trends to identify shifts, opportunities, and risks that inform OneFootball's go-to-market strategy and commercial approach across core and emerging markets...

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication

THE OPPORTUNITY Key Responsibilities: In this role, the successful candidate will work closely with other members of the MACC legal team as well as cross functional legal and business teams, including Advertising, Consumer Products, Intellectual Property, Business and Legal Affairs, Labor, Policy,...

• Analyze labor market, product, and competitive data to identify trends and differentiation potential
• Translate insights into clear recommendations for product and go-to-market decisions
• Build data-driven narratives around value proposition, ICPs, and positioning

• Mitentwicklung und Umsetzung innovativer Marketingstrategien auf nationaler und internationaler Ebene.
• Unterstützung bei der Betreuung von digitalen Agenturen.
• Erstellung hochwertiger Inhalte für Online-Plattformen.
• Unterstützung bei der Konzeption und Umsetzung von Social-Media-Aktivitäten.

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.