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• Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
• Support with video scripts, campaign messaging, and customer-facing materials for digital and print
• Translate marketing goals into clear and consistent communication

You'll lead the Marketing Center of Excellence (CoE), setting the direction, priorities, and quality standards for our marketing activations and digital marketing capabilities across Central Europe....

• You act as a dedicated brand champion, educating and engaging both internal and external teams and stakeholders.
• You support advocacy and “Last-Three-Feet” concept and tool development, including the creation of integrated brand planning toolkits and ensuring their adoption in the market.

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....