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• Weboldal szövegeinek frissítése, karbantartása (landingek, funkcióoldalak, FAQ, blog/ismertetők – ami releváns)
• Új funkciók leírása: short & long form szövegek, release note jellegű anyagok, termékoldali magyarázatok
• Esettanulmányok készítése (sikertörténetek)

• End-to-end delivery of complex strategic projects
• Development of CRM strategies, audience mapping frameworks, and customer journey recommendations
• Application of DCO (Dynamic Creative Optimization) expertise to support campaign and personalization strategies

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

ROLE SUMMARY You will own the commercial campaign and category activation agenda for CEE (e.g., Poland, Romania, Czech Republic), ensuring that all marketing activities directly support local business priorities, category growth, store traffic, and sales performance. Your core mandate is to...

• Supports the setup and execution of email and CRM campaigns using Braze.
• Prepares, uploads, and maintains campaign content within existing templates and processes
• Assists with audience selection and campaign configuration following predefined guidelines

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication

You will develop tailored digital media strategies and recommendations in response to client briefs, aligning with their objectives...

• Dive deep into marketing strategy projects for some of the most iconic home appliance brands and shape how millions of consumers perceive them
• Conduct meaningful competition and market analyses to sharpen our brand positioning and keep BSH's global brands one step ahead of market trends

Analyse OTT market trends to identify shifts, opportunities, and risks that inform OneFootball's go-to-market strategy and commercial approach across core and emerging markets...

• Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
• Support with video scripts, campaign messaging, and customer-facing materials for digital and print
• Translate marketing goals into clear and consistent communication

You'll lead the Marketing Center of Excellence (CoE), setting the direction, priorities, and quality standards for our marketing activations and digital marketing capabilities across Central Europe....

• You act as a dedicated brand champion, educating and engaging both internal and external teams and stakeholders.
• You support advocacy and “Last-Three-Feet” concept and tool development, including the creation of integrated brand planning toolkits and ensuring their adoption in the market.

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....