Digital experience manager állások Németországban (marketing, média, pr)

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

• Support sales teams by learning about SAS marketing products and how they are used to address customer needs.
• Collaborate with Account Executives and customer advisors to understand customer requirements and help set the right expectations.

• Planning, implementation and monitoring of digital new customers acquisition campaigns for B2C and B2B2C e-commerce, with a minimum ROAS approach
• Performance analysis using analytics tools and KPI reporting
• Budget management (forecasting, distribution, reporting)

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.

Design Exceptional Experiences: Create and deliver mobile and desktop experiences that simplify investment products and make complex financial concepts accessible, easy-to-use and engaging....

• Management and implementation of conversion optimisation strategies in digital, telesales and partner channels
• Design, implementation and evaluation of A/B and multivariate tests for continuous conversion improvement
• Management and analysis of all key funnel metrics, attribution models and ROAS

Management of B2B and B2B2C website content: Creation, revision and updating of product pages, category pages and landing pages, with a focus on SEO for the organic visibility and web authority, and optimization of the user experience....

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.

Keynote & PowerPoint Design: Own the design and animation of executive presentations—from concept to polished, show-ready moments on global stages like Sapphire....

• Own the implementation of our Product Analytics strategy and bring the Business Insights vision to our product areas.
• Act as a strategic partner in our product discovery streams, deriving data-driven recommendations for product decisions.

• Create polished and engaging
• 2D and 3D motion graphics
• , turning briefs and design concepts into visually impactful animations.
• Produce high-quality motion sequences including product renders, UI interactions, and environment animations.

• Build and execute internal communication plans that support business goals, change initiatives, and cultural transformation.
• Ensure clarity and consistency in messaging across all levels of the organization.
• Drive employee engagement through compelling content, campaigns, and feedback mechanisms.

• Create articles, info pages and visuals for IT communication campaigns and formats
• Write editorial texts for internal communication channels
• Organize, moderate and host regular digital events
• Build internal presentations and documents for stakeholders

Content Strategy & Performance: Own and drive the content and thought leadership strategy across channels and formats, ensuring alignment with brand positioning, lead generation, and business goals....

• Participation in exciting XR projects with a focus on customer and user experience
• Conducting market studies and research to identify trends, user needs, and best practices within the XR field
• Active support in enhancing customer experiences through data-driven, creative, and user-centered approaches

• Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
• Support with video scripts, campaign messaging, and customer-facing materials for digital and print
• Translate marketing goals into clear and consistent communication

• Contribute creative input during brainstorm sessions to help shape engaging social content and campaigns
• Help plan and manage the social media calendar to ensure consistent, on-brand presence across all key platforms

Customer Relationship Management: Support of ongoing Marketing Automation projects in HubSpot to implement interest-based, automated email communication. This includes setting up email workflows, success analysis and customer data management....

• Deliver high-quality video and audio content within budget and timelines.
• Manage and direct shoots, recordings, and live-streamed events.
• Contribute to concept creation, script editing, and pre-production planning.
• Produce content across multiple platforms, including video, audio, and graphics.