Senior data scientist állások Németországban (marketing, média, pr)

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.

• Develop, implement, and measure country‑specific marketing campaigns aligned with regional messaging and clinical evidence
• Ensure a multichannel execution, including field team activation, events, KOL engagement, media, and digital communication

Development of product strategies for existing and new portfolios, including market research to identify innovation opportunities in lens technology and design, as well as defining product specifications and managing the product lifecycle...

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Deliver high-quality video and audio content within budget and timelines.
• Manage and direct shoots, recordings, and live-streamed events.
• Contribute to concept creation, script editing, and pre-production planning.
• Produce content across multiple platforms, including video, audio, and graphics.

• Serve as the primary technical contact for Client Services, Programmatic team, product, and engineering and technical solutions partners we work with
• Implement, monitor, and optimize programmatic ad stacks, including GAM, header bidding, and mediation platforms

• Manage our Media agency relationship and ways of working for mid-EU with support from our European Media lead.
• Full budget management for paid media in the 4 markets.

• You work in the second management level in close collaboration with the isi leadership team.
• You lead one of four Account- and Market Researcher teams.
• You are responsible for the design and strategic development of one or more business areas beyond client management.

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)

• Own the implementation of our Product Analytics strategy and bring the Business Insights vision to our product areas.
• Act as a strategic partner in our product discovery streams, deriving data-driven recommendations for product decisions.