Senior data scientist állások Németországban (online marketing)

CRM STRATEGY & EXECUTION Develop and execute CRM strategies that drive customer engagement, retention, and revenue across multiple channels. Deliver data-driven, personalized campaigns and automated customer journeys across the full customer lifecycle to support ecommerce growth and conversion....

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

Understanding market needs and opportunities will be necessary for you to shape the future and grow our business....

Build, operate and track digital campaigns across LinkedIn and Google Ads – retargeting, email automation, social media – including campaign setup, workflow implementation, lead nurturing...

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.