Php head crm javascript jquery állások Németországban (marketing, média, pr)

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication

• Identify key research opportunities that address critical knowledge gaps and influence both product and company strategy.
• Design and execute multimethod research studies in all levels of complexity to uncover user needs, pain points, and behaviors, ensuring insights directly inform product decisions.

Drive the international growth and market development of the Refined Fibre & B2B business unit by identifying opportunities and supporting global business development initiatives....

• Develop and implement a coherent internal communication strategy (including governance, guidelines, and formats) that supports our corporate strategy, culture, and transformation.
• Support the introduction and continuous improvement of internal communication channels, such as our global employee app.

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

Develop and implement communication strategies that support our digital and AI business transformation, including campaigns and stories on new digital products, platforms, and services...

• Continuously define and evolve our brand strategy (corporate and global products), architecture, and positioning
• Ensure compliance with brand guidelines, CI/CD standards, and design principles across all markets and functions and act as the central point of contact for strategic brand questions

• Identify, analyze, and prioritize customer (Parship, ElitePartner & eharmony) needs
• Derive clear hypotheses from existing data/insights—even with incomplete information
• Translate needs into product initiatives with measurable customer value and business impact

CRM STRATEGY & EXECUTION Develop and execute CRM strategies that drive customer engagement, retention, and revenue across multiple channels. Deliver data-driven, personalized campaigns and automated customer journeys across the full customer lifecycle to support ecommerce growth and conversion....

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

• Assist and support international projects within the Customer Portfolio Management Team
• Support change management activities across the entire department, helping to drive adoption and ensure sustainable implementation

• Lead departments and take care about research, request, proposal preparation and implementation (including onsite operation) and supervise other small departments
• Handle vendor contact including offer negotiation
• Execute project plan and periodical track and report on progress

• Define and lead the global marketing strategy aligned with the company's growth ambitions and commercial priorities
• Translate business strategy into targeted marketing initiatives that expand global reach, build awareness, create qualified leads in priority markets and support revenue generation

• plan and run commercial launches,
• make all departments launch-ready (Product, Sales, Marketing, KAM, Support)
• ensure consistent messaging in every channel, including D2C
• create pitches, playbooks, and battlecards together with Marketing & Sales

• You define, develop, and implement a holistic Business Development and Services strategy within our Go-To-Market framework for WEPA Professional
• You identify country-specific portfolio and service requirements and lead related cross-functional projects

Manage the planning, development, and execution of one or more startup accelerator programs in Europe with topics including scaling, internationalization, and fundraising...