Php hcm car javascript jquery állások Németországban (marketing, média, pr)

• Develop and implement a coherent internal communication strategy (including governance, guidelines, and formats) that supports our corporate strategy, culture, and transformation.
• Support the introduction and continuous improvement of internal communication channels, such as our global employee app.

• Continuously define and evolve our brand strategy (corporate and global products), architecture, and positioning
• Ensure compliance with brand guidelines, CI/CD standards, and design principles across all markets and functions and act as the central point of contact for strategic brand questions

Develop and implement communication strategies that support our digital and AI business transformation, including campaigns and stories on new digital products, platforms, and services...

Lead the development and continuous evolution of the German TMTT marketing strategy, ensuring alignment with the European vision while tailoring approaches to local market dynamics, regulatory frameworks, and unmet clinical needs....

• You define, develop, and implement a holistic Business Development and Services strategy within our Go-To-Market framework for WEPA Professional
• You identify country-specific portfolio and service requirements and lead related cross-functional projects

• Set up, manage, and optimize display campaigns on Programmatic Advertising Platforms (DV360, Trade Desk, etc), Native platforms (Taboola, Outbrain, Criteo, etc), and GDN, including retargeting strategies.
• Ideate and brief creative concepts, collaborating with design to produce engaging ad assets.