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• Continuously define and evolve our brand strategy (corporate and global products), architecture, and positioning
• Ensure compliance with brand guidelines, CI/CD standards, and design principles across all markets and functions and act as the central point of contact for strategic brand questions

Lead the development and continuous evolution of the German TMTT marketing strategy, ensuring alignment with the European vision while tailoring approaches to local market dynamics, regulatory frameworks, and unmet clinical needs....

• You define, develop, and implement a holistic Business Development and Services strategy within our Go-To-Market framework for WEPA Professional
• You identify country-specific portfolio and service requirements and lead related cross-functional projects