Termékmenedzser állások, munkák marketing, média, pr területen

• Define sales, pricing and product strategy in coordination with Managing Director and Sales Leader to improve LG’s position in the Swiss market
• Manage and analyze marketing budget
• Develop sales forecast by product and by channel; manage inventory and plan production and shipment accordingly

• Lead global marketing and product launch plans to drive adoption
• Conduct market research and identify new opportunities
• Execute integrated campaigns that create awareness and demand
• Build relationships with KOLs and support sales teams
• Collaborate with cross-functional teams to align strategies

• Develop, implement, and measure country‑specific marketing campaigns aligned with regional messaging and clinical evidence
• Ensure a multichannel execution, including field team activation, events, KOL engagement, media, and digital communication

Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights....

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

• Analyze market trends, customer needs, and competitive activity.
• Translate insights into clear product strategy and actionable roadmaps.
• Participate in ongoing discovery for future innovations and potential new prototypes.

• Own the implementation of our Product Analytics strategy and bring the Business Insights vision to our product areas.
• Act as a strategic partner in our product discovery streams, deriving data-driven recommendations for product decisions.

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.

Development of product strategies for existing and new portfolios, including market research to identify innovation opportunities in lens technology and design, as well as defining product specifications and managing the product lifecycle...