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• Develop and implement the marketing strategy for the full product portfolio across retail and hospital channels.
• Lead the creation and execution of strategic and operational brand plans.
• Drive portfolio growth and achieve budget and sales targets.

WHAT WILL YOU DO? ● Proactively identify, approach and win new groups, weddings, conferences, incentives, banquets and private-event business – you hunt for business, not just process enquiries ● Lead client consultations end-to-end: understand the brief, shape the concept, build the proposal,...

• Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
• Support with video scripts, campaign messaging, and customer-facing materials for digital and print
• Translate marketing goals into clear and consistent communication

Supporting and managing Roche activities related to Roche digital ecosystems and other connected platforms, channels, integrations and tools...

• End-to-end orchestration of campaign content delivery across all channels and request types
• Coordination between global and local teams for affiliate digital campaign content needs, insights, and learnings
• Contribution to global and local content delivery

• Adapt the design system to enable accurate prototyping with AI tooling
• Own components, patterns, and usage guidelines from definition to delivery.
• Proactively identify gaps in the enterprise system and translate insights into accessible, inclusive, and scalable solutions.

• Ownership of sales and marketing automation technology solution in the Global Digital Hub
• Execution of digital marketing technology projects
• Following and improving existing processes and procedures
• Identification of opportunities and gaps on projects

None...

• Playing an active part in the life cycle of digital solutions roadmap
• Owning and executing digital projects to enable relevant stakeholders' accountability for business outcomes
• Identifying areas for improvements, process changes and best practices
• Providing training

• Your platform and content strategy is in place: You have prioritized which channels and formats we use first – and can justify why.
• The content pillars are defined, the brand tone of voice is translated into a social imagery.