Development állások Németországban (márka- és termékmenedzser)

Co-own the development of a mid- to long-term assortment strategy for Europe in close collaboration with the Sr. Merchandising Manager and other members of the Product Merchandising team...

• End-to-end responsible for the product category (Portfolio), collection of product data, and implementation of it accordingly into the portfolio;
• Development of local product strategy for the owned category and steering the sales department based on the strategy;

Lead strategic assessments and innovation projects focusing on x-ray imaging, computed tomography and sensor interface ASICs analyzing customer needs, technology trends, and competitive dynamics to define future product and portfolio strategies...

Brand Building and Corporate Identity: Build the brand program and Drive the continuous development and global consistency of the MANN+HUMMEL brand and corporate identity across all touchpoints. Ensure all visual, verbal, and experiential brand expressions adhere to defined guidelines, and evolve...

• You will drive the expansion of our skincare footprint in consumer health
• You will shape the category's growth strategy and building blocks

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact....

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

Campaign Production: End-to-end management of 360° campaign productions (TV, OOH, Audio but main focus on digital campaigns) and coordination of external agencies and production partners....

Lead the development and continuous evolution of the German TMTT marketing strategy, ensuring alignment with the European vision while tailoring approaches to local market dynamics, regulatory frameworks, and unmet clinical needs....

• Responsible for product development, product marketing and lifecycle management of Milwaukee® PPE and workwear products
• Conduct market research in the PPE segment and competitive analysis

Conducting comprehensive product and brand line reviews with assigned customers, including assortment recommendations, segment trend performance analysis, and development of strategies and tactics to drive sales and margin growth for both customers and Clarios....

• Take full ownership of the paid social engine (Meta, TikTok, Snapchat, etc.) and turn it into a growth powerhouse.
• Build and execute bold channel strategies that balance data-driven rigor with out-of-the-box creative thinking.

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication