Communication associate állások, munkák márka- és termékmenedzser kategóriában

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

• Take full ownership of the paid social engine (Meta, TikTok, Snapchat, etc.) and turn it into a growth powerhouse.
• Build and execute bold channel strategies that balance data-driven rigor with out-of-the-box creative thinking.

Develop Go-to-Market Strategies: Design and craft dynamic go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients. Collaborate closely with the Global Ads Marketing team to ensure alignment with global messaging....

• Brand building and brand management,covering Western Europe markets (Germany; Austria; Benelux; Switzerland; UK)
• Planning and implementation ofintegrated marketing campaigns(marketing funnel management)
• Creation and implementation of marketing activities to supportnew product launches

• You develop B2B communication concepts in close collaboration with Strategic Marketing and other internal stakeholders
• You design and manage the development of global multichannel campaigns – with a focus on digital channels – based on customer insights for the target group of ophthalmologists

• Lead global marketing and product launch plans to drive adoption
• Conduct market research and identify new opportunities
• Execute integrated campaigns that create awareness and demand
• Build relationships with KOLs and support sales teams
• Collaborate with cross-functional teams to align strategies

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication

Brand Building and Corporate Identity: Build the brand program and Drive the continuous development and global consistency of the MANN+HUMMEL brand and corporate identity across all touchpoints. Ensure all visual, verbal, and experiential brand expressions adhere to defined guidelines, and evolve...

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

Global Brand Manager CardioMetabolics (Diabetes) About Abbott At Abbott, our mission is simple and powerful: to help people live healthier, fuller lives. With a presence in more than 160 countries and over 114,000 colleagues collaborating worldwide, we are dedicated to advancing innovation across...

• You will drive the expansion of our skincare footprint in consumer health
• You will shape the category's growth strategy and building blocks

Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact....

Strategic responsibilities: Support and implementation of a coherent international trade marketing strategy that promotes profitable growth in all markets and ensures that all activities are aligned with edding's long-term goals....