Communication associate állások Németországban (márka- és termékmenedzser)

• You will actively shape the further development of the marketing strategy for NORSAN Netherlands
• You will be independently responsible for our social media channels (Instagram, Facebook, LinkedIn) and develop a monthly editorial and content plan

• Strengthen and manage the flow of market insights (trends, competitors, customer data) into the business
• Deliver regular and ad hoc briefing packs for client-facing teams with tailored local insights
• Build and manage a living, searchable, and version-controlled repository for insights

• Development of a mid-term vision, ambition, and strategy for our brands in the Women´s Health products sector, taking into account country-specific market conditions and cultural differences
• Design and maintenance of brand identity, ensuring brand consistency across all channels

• Lead global marketing and product launch plans to drive adoption
• Conduct market research and identify new opportunities
• Execute integrated campaigns that create awareness and demand
• Build relationships with KOLs and support sales teams
• Collaborate with cross-functional teams to align strategies

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

Develop annual / quarterly partner marketing plans aligned with overall business objectives, including budget management....

Holistic responsibility of PR strategies and cross-media communication projects for our brands, products, and corporate PR, incl. planning, internal and external controlling, and target achievement / KPI tracking...

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.

• Development of marketing and product strategies set by the priorities of the division in close alignment with customer needs.
• Development and recommendation of future product and technology related concepts in consultation with R&T, operations and customers.