Állam állások, munkák márka- és termékmenedzser kategóriában

• Brand building and brand management,covering Western Europe markets (Germany; Austria; Benelux; Switzerland; UK)
• Planning and implementation ofintegrated marketing campaigns(marketing funnel management)
• Creation and implementation of marketing activities to supportnew product launches

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

Conducting comprehensive product and brand line reviews with assigned customers, including assortment recommendations, segment trend performance analysis, and development of strategies and tactics to drive sales and margin growth for both customers and Clarios....

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

You design and implement Voice of Customer (VoC) programs using qualitative and quantitative methods such as surveys, interviews, focus groups and customer journey mapping, collaborating with external providers and internal stakeholders to drive product development, corporate strategy and GTM....

Strategic responsibilities: Support and implementation of a coherent international trade marketing strategy that promotes profitable growth in all markets and ensures that all activities are aligned with edding's long-term goals....

Global Brand Manager CardioMetabolics (Diabetes)About AbbottAt Abbott, our mission is simple and powerful: to help people live healthier, fuller lives. With a presence in more than 160 countries and over 114,000 colleagues collaborating worldwide, we are dedicated to advancing innovation across...

• Responsible for product development, product marketing and lifecycle management of Milwaukee® PPE and workwear products
• Conduct market research in the PPE segment and competitive analysis

You will be involved in the development of holistic (digital) customer solutions for charging services and charging infrastructure in all use cases...

• plan and run commercial launches,
• make all departments launch-ready (Product, Sales, Marketing, KAM, Support)
• ensure consistent messaging in every channel, including D2C
• create pitches, playbooks, and battlecards together with Marketing & Sales

Plan and execute go-to-market activities for trade fairs, distributor marketing programs, and regional sales campaigns across the EU and selected global markets...

Drive Transformation:Engage actively in dynamic transformation projects focused on business development and marketing strategy. Collaborate closely with teams across various regions to align global business strategies with local market needs and opportunities....

End-to-End Paid Social Execution: Lead full-funnel initiatives, from initial creative strategy and campaign setup to continuous multi-channel optimization and the delivery of actionable performance insights...

• Support the development of local marketing strategy and campaign calendar in alignment with global and local objectives
• Contribute to translating customer insights into effective B2C marketing initiatives
• Assist in planning and coordinating multi-channel marketing activities