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Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....

• Develop and execute targeted outbound sales campaigns to generate high-quality leads and opportunities.
• Collaborate with the sales team to align messaging, identify ideal customer profiles, and optimise lead nurturing tactics.

• Turn customer and market insights into thought leadership, content, and demand-generating formats
• Analyze labor market, product, and competitive data to identify trends and differentiation potential

• Dive deep into marketing strategy projects for some of the most iconic home appliance brands and shape how millions of consumers perceive them
• Conduct meaningful competition and market analyses to sharpen our brand positioning and keep BSH's global brands one step ahead of market trends

Align with Product Management on positioning, value proposition, target segments, launch roadmap, and lifecycle priorities; develop the Strategic Marketing Plan for VCS (positioning, messaging, content strategy, time schedule)....

• You act as a dedicated brand champion, educating and engaging both internal and external teams and stakeholders.
• You support advocacy and “Last-Three-Feet” concept and tool development, including the creation of integrated brand planning toolkits and ensuring their adoption in the market.

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....

• Develop and run Connected Care product strategies across EMEA
• Lead regional and local product launches from planning through execution
• Act as the voice of the customer, translating market insights into product and commercial recommendations

Lead the regional translation and execution of brand and portfolio strategies, setting clear priorities, choices and trade-offs, delivered on time and in full....

• Develop and implement CRM and loyalty initiatives that support consumer engagement, retention, and long-term value.
• Create and deliver personalised, data-informed campaigns across CRM channels to provide relevant and engaging consumer experiences.

(Senior) Growth Marketer – E-Commerce Location: Sonnentalstrasse 21, 8600 Dübendorf Work model: Hybrid – 4 days in the office Who we are Pflegewegweiser, part of the Entyre Group, is one of the fastest-growing health-tech scale-ups in Switzerland and the US — 500+ employees, locations from Zurich...

Support the execution of effective local partnerships with merchandise partners, manufacturers, and brands in accordance with established guidance. Focus on implementing category selections to increase overall value for both business and customer objectives....