Personal drive állások, munkák márka- és termékmenedzser kategóriában

• Leading the strategic planning process, building brand strategies, platforms and pipelines that deliver growth aligned with business strategy.
• Reviewing and optimising the Own brand range to ensure the brand strategy and acrchitecture is executed consistently across the region.

• Develop and implement product strategies consistent with company vision
• Conduct thorough market research to understand trends and customer needs
• Perform competitive analysis to identify gaps and opportunities in the marketplace

Brand Marketing Specialist (Temporary)The Brand Marketing team with its “consumer-first” approach is the heart within the Marketing department, ensuring the brand is always portrayed in the right way across all touchpoints.Are you excited about listening to consumers and staying up to speed on the...

• You will drive the expansion of our skincare footprint in consumer health
• You will shape the category's growth strategy and building blocks

Support the development and execution of the Affiliate and Influencer marketing strategy in Germany, ensuring alignment with overall business goals and local market nuances....

Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact....

Strategic responsibilities: Support and implementation of a coherent international trade marketing strategy that promotes profitable growth in all markets and ensures that all activities are aligned with edding's long-term goals....

Plan and execute go-to-market activities for trade fairs, distributor marketing programs, and regional sales campaigns across the EU and selected global markets...

End-to-End Paid Social Execution: Lead full-funnel initiatives, from initial creative strategy and campaign setup to continuous multi-channel optimization and the delivery of actionable performance insights...

Global Brand Leadership: You drive hand in hand with the Health Interest lead the execution of the global Cough & Cold strategy across all markets, safeguarding consistent positioning, messaging and visual identity while empowering smart local adaptations, where it drives performance....