Lead állások, munkák márka- és termékmenedzser kategóriában

• You will translate brand strategy into flawless in-market execution across channels — modern trade, wholesale and on-trade — partnering closely with Sales and Brand teams
• Own the Trade Marketing calendar: promo planning, channel programs, activations and seasonal peaks from idea to execution

• Develop and implement product strategies consistent with company vision
• Conduct thorough market research to understand trends and customer needs
• Perform competitive analysis to identify gaps and opportunities in the marketplace

• Leading the strategic planning process, building brand strategies, platforms and pipelines that deliver growth aligned with business strategy.
• Reviewing and optimising the Own brand range to ensure the brand strategy and acrchitecture is executed consistently across the region.

Lead global brand strategy and activation, turning positioning, narrative, and brand personality into campaigns, social content, and culturally relevant activations that connect with audiences and deliver measurable impact....

• Lead global marketing and product launch plans to drive adoption
• Conduct market research and identify new opportunities
• Execute integrated campaigns that create awareness and demand
• Build relationships with KOLs and support sales teams
• Collaborate with cross-functional teams to align strategies

• You will drive the expansion of our skincare footprint in consumer health
• You will shape the category's growth strategy and building blocks

• Develop and implement GTM strategies for European markets, ensuring alignment with global objectives.
• Lead end-to-end product launches, including planning, budgeting, execution, and performance tracking.

Lead end-to-end retail marketing campaigns and activations for Consumer Products in DACH, in cooperation with the commercial team to support sales and revenue goals....

Further development and localization of global marketing campaigns: You will be responsible for adapting, optimizing and independently developing impactful 360° marketing strategies for the French and Belgium markets – based on global initiatives and local market requirements....

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

Develop Go-to-Market Strategies: Design and craft dynamic go-to-market strategies and narratives that empower the Sales team and resonate with advertising clients. Collaborate closely with the Global Ads Marketing team to ensure alignment with global messaging....

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

Brand Marketing Specialist (Temporary)The Brand Marketing team with its “consumer-first” approach is the heart within the Marketing department, ensuring the brand is always portrayed in the right way across all touchpoints.Are you excited about listening to consumers and staying up to speed on the...

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication

Conducting comprehensive product and brand line reviews with assigned customers, including assortment recommendations, segment trend performance analysis, and development of strategies and tactics to drive sales and margin growth for both customers and Clarios....

Plan and execute go-to-market activities for trade fairs, distributor marketing programs, and regional sales campaigns across the EU and selected global markets...

Strategic responsibilities: Support and implementation of a coherent international trade marketing strategy that promotes profitable growth in all markets and ensures that all activities are aligned with edding's long-term goals....

• plan and run commercial launches,
• make all departments launch-ready (Product, Sales, Marketing, KAM, Support)
• ensure consistent messaging in every channel, including D2C
• create pitches, playbooks, and battlecards together with Marketing & Sales

End-to-End Paid Social Execution: Lead full-funnel initiatives, from initial creative strategy and campaign setup to continuous multi-channel optimization and the delivery of actionable performance insights...

Lead strategic assessments and innovation projects focusing on x-ray imaging, computed tomography and sensor interface ASICs analyzing customer needs, technology trends, and competitive dynamics to define future product and portfolio strategies...