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Develop and implement our digital marketing strategy with a strong focus on Generative Engine Optimization (GEO), Search Engine Optimization (SEO) and Search Engine Advertising (SEA)...

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

• Active involvement in any step of the product innovation process (e.g. concept, design, fragrance etc.)
• Own set of responsibilities for specific projects
• Independent project steering, communicate with other departments, countries and agencies
• Strategic market and competitor analysis

Du bist verantwortlich für die konzeptionelle und operative Planung sowie die komplette Umsetzung von Marketing Communications Aktivitäten für namhafte IT-Hersteller (z.B. IBM, Microsoft, Apple, HP, Dell EMC, Hitachi, VMware etc.) und arbeitest eng mit der jeweiligen Business Unit und den...

• Design and execute business initiatives and play a crucial part in implementing them to ensure continuous improvement and growth of AUTO1.com
• Gain deep insights into how to optimize and implement processes and learn how to scale a business in direct cooperation with our Management team

• Own the strategic development of the Packaging portfolio and define long-term category growth priorities.
• Identify market opportunities, customer needs and portfolio white spots based on data, insights and trends.