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• Execute multi-channel CRM campaigns, employing a holistic approach to engage effectively with our customer base.
• Collaborate closely with cross-functional teams and stakeholders to ensure the seamless delivery of complex campaigns, leveraging your operational expertise.

Lead Conversion & Nurturing: Build and optimize journeys for newsletter signups, funnel abandoners, and returning leads. Use persona, behavioral, and source data to build segmented and personalised workflows. Collaborate across teams to tailor messaging to the user's persona and journey stage....

• Support the development of marketing and communication materials for digital post-sales features, ensuring clear and customer-oriented messaging
• Create and maintain practical how-to guides, feature documentation, and enablement content for internal teams and users

• Responsible for executing KJUS global marketing campaigns and events in Europe
• Collect European Marketing needs from all markets and communicate to HQ Marketing Team
• Responsibility of overseeing LKI marketing budget in collaboration with Senior Marketing Manager

• Develop and execute TOPdesk's global webinar and virtual events strategy.
• Plan and deliver webinars and virtual events from concept through reporting.
• Create scalable playbooks, templates and processes for global marketing teams.

Early-Stage Innovation Activities: Support the Early-Stage Innovation Team (part of TDK's Internal Incubator) in screening, evaluating, planning, developing and executing innovation projects across the global organization...