Marketing data and retail media manager állások, munkák projektmanager kategóriában

• Lead the development of the Digital Factory operating model, ensuring quarterly progress in alignment with the management team.
• Develop and maintain the Digital Factory-level roadmap, identifying and mitigating blockers, risks, and dependencies.

• Maintain product data in the Birkenstock systems.
• Support Merchandising Managers with the market analysis (sell-in, sell-out), market & competition research (online screening, catalogue screening) as well as via micro strategy.

Understanding market needs and opportunities will be necessary for you to shape the future and grow our business....

• Develop and lead the end-to-end marketing strategy for the digital bank, covering awareness, acquisition, engagement, loyalty, and retention
• Develop and lead the marketing function governance framework
• Own brand positioning, digital campaigns, media strategy, and creative direction