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• Stay informed about industry best practices and emerging trends in media evaluation, audience analytics, and sports marketing.
• Maintain modern analytical techniques and tools to enhance data interpretation and reporting.

Act as the Analytics focal point on Marketing Mix Model (in collaboration with Data Science & Analytics Engineering); own the Acquisition Marketing Test & Learn the work stream end-to-end, from experiments design to analysis and share-out....

Support international sales teams and other stakeholders in leveraging media, market and sponsorship data to identify new partnership opportunities and measure the success of existing sponsorship activations...

• Active involvement in the innovation processes of the hair brand Schwarzkopf Gliss
• Strategic market analysis, update and administration of standard reporting
• Track brand performance, conduct consumer and competitor analyses
• Develop concepts and packaging ideas

• Active involvement in any step of the product innovation process (e.g. concept, design, fragrance etc.)
• Own set of responsibilities for specific projects
• Independent project steering, communicate with other departments, countries and agencies
• Strategic market and competitor analysis

• You support exciting projects in Marketing Excellence, Digitalization, and AI across a global B2B organization.
• You contribute to initiatives focused on data quality, process optimization, and continuous improvement.

• Translate data into actionable insights that shape our marketing strategy and investments.
• Partner with marketing stakeholders to identify opportunities, define KPIs, and measure success.
• Build clear, engaging dashboards and reports that highlight trends and tell compelling stories.