Senior software tester állások Németországban (online marketing)

CRM STRATEGY & EXECUTION Develop and execute CRM strategies that drive customer engagement, retention, and revenue across multiple channels. Deliver data-driven, personalized campaigns and automated customer journeys across the full customer lifecycle to support ecommerce growth and conversion....

Strategic Measurement: Drive and refine our marketing measurement framework, encompassing attribution modeling, incrementally testing, and Marketing Mix Modeling (MMM). Synthesize these insights into clear, actionable recommendations for budget allocation, channel strategy, and fueling long-term...

Understanding market needs and opportunities will be necessary for you to shape the future and grow our business....

Build, operate and track digital campaigns across LinkedIn and Google Ads – retargeting, email automation, social media – including campaign setup, workflow implementation, lead nurturing...

• Serve as the primary technical contact for Client Services, Programmatic team, product, and engineering and technical solutions partners we work with
• Implement, monitor, and optimize programmatic ad stacks, including GAM, header bidding, and mediation platforms