E-commerce manager állások Németországban (online marketing)

Champion the commercetools Platform, refining its differentiated positioning to drive awareness, adoption, and revenue growth...

• Drive digital growth: Take ownership of our Webshop and App performance, shaping strategies that boost e-commerce share and revenue across our markets
• Collaborate internationally: Work hand-in-hand with our country teams to create seamless customer experiences and unlock new growth opportunities

• Management and implementation of conversion optimisation strategies in digital, telesales and partner channels
• Design, implementation and evaluation of A/B and multivariate tests for continuous conversion improvement
• Management and analysis of all key funnel metrics, attribution models and ROAS

Data enrichment: Based on the existing customer data pool, acquire the new ICP (ideal customer profile) user information via data purchase or data crawling, completing more diverse user profile, and finally raise the quality of the sales public pool, which ultimately contribute to leads scoring...

• Support the development of local marketing strategy and campaign calendar in alignment with global and local objectives
• Contribute to translating customer insights into effective B2C marketing initiatives
• Assist in planning and coordinating multi-channel marketing activities

• Support the development of our brand identity and visual direction
• Improve and polish UI flows (e.g. with Lovable, Figma or similar tools)
• Build and iterate landing pages (Webflow, Framer or comparable tools)
• Create marketing and launch assets (one-pagers, LinkedIn visuals, pitch materials)