Junior software developer állás, munka

• Support the development of local marketing strategy and campaign calendar in alignment with global and local objectives
• Contribute to translating customer insights into effective B2C marketing initiatives
• Assist in planning and coordinating multi-channel marketing activities

Own the experimentation pipeline – Build and manage a rigorous, high-velocity testing framework to identify, prioritise, and execute growth experiments across a wide range of potential new channels....

• Learn how to analyze and evaluate the success of major marketing and communication projects
• Gain hands‑on experience in strategic marketing budget planning
• Support the creation of high‑quality presentations in both German and English

• Support in planning and executing CSR campaigns and community engagement activities
• Assist in the development of internal and external communication materials (e.g. intranet stories, newsletters, presentations) and enhance visibility of CSR activities on social media

• You manage and optimize relevant KPIs such as brand awareness, brand visits, and orders for national and international brand media campaigns with a focus on the German market
• You orchestrate the media mix based on platforms such as DV360, Google Ads / Campaign Manager, and various social platforms

• Channel Ownership: Fully own our organic Instagram and TikTok channels – from concept to execution, publishing, and performance tracking.
• Content Creation: Act as both creator and creative director – develop ideas, shoot, and edit content (photo and video), including appearing on camera yourself.

• Create performance-focused copy for landing pages, paid social/SEA, CRM/email and additional touchpoints across the user journey
• Support with video scripts, campaign messaging, and customer-facing materials for digital and print
• Translate marketing goals into clear and consistent communication

• Drive and develop e-commerce and digital marketing activities
• Promote online sales and thus increase revenue
• Identify trends and opportunities in digital channels
• Coordinate internal teams (Brand, Sales, IT, Design) and external partners

• Planning and execution of B2B trade shows, customer and corporate events
• Handling event logistics, budget management, vendor coordination, and post-event evaluations
• Development and implementation of media plans across digital and traditional channels

Customer Relationship Management: Support of ongoing Marketing Automation projects in HubSpot to implement interest-based, automated email communication. This includes setting up email workflows, success analysis and customer data management....

CONTENT AND IMAGE CREATION. As part of your tasks you will be responsible for the visual and conceptual preparation of English content for our global intranet. Further you will select and/or create suitable images or graphics for the texts produced. GLOBAL INTRANET. You will assist in editorial...

Brand Guardianship: You design and maintain the visual assets of the entire Kulm Group, ensuring that every design reflects our values—quality, authenticity, and elegance....

• First Level Support für digitale technische Implementierungen (Ad-Tag-Validierung, Troubleshooting).
• Verwaltung von VAST-Tags, Makros und Auslieferungsschwierigkeiten.
• Koordination von ads.txt- und app-ads.txt-Aktualisierungen.

• As a Performance Marketing Manager (f/m/d)*, you will be responsible for our performance marketing activities in the italian market.
• The conception, management and optimization of campaigns will be in your hands.

Lead the development process for marketing assets, ensuring brand integrity and consistency, and manage timelines, feedback, and approvals....

End-to-End Paid Social Execution: Lead full-funnel initiatives, from initial creative strategy and campaign setup to continuous multi-channel optimization and the delivery of actionable performance insights...

Channel Ownership & Scaling: Manage the full scope of the Affiliate channel, including budget management and strategic planning, optimize partner performance to achieve the target ROI...

Performing keyword analyses and topic research for our global B2B and B2C platforms, reviewing existing content and assisting with the creation of content plans...

• You shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores
• You stay ahead of digital trends, bringing fresh tools and approaches into paid media

You'll develop fresh concepts and create or adapt marketing materials – both online and offline – based on our established corporate design guidelines. Using existing photo and video assets, you'll design eye-catching graphics and ad creatives for website banners, Facebook, Instagram, display ads,...