Értékesítés állások, munkák online marketing kategóriában

• You help to develop exciting, future-oriented concepts along the customer journey together with experts across the company
• You support in collection and analysis of customer insights to identify experience gaps

• Lead the global Customer Experience (CX) organization across all business units, brands, functions, and regions
• Drive customer-centric transformation from initial attraction through to retention, loyalty, and customer value generation

Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights....

• Maintain, enhance, and continuously optimize websites, landing pages, and microsites
• Ensure high standards of performance, usability, and technical excellence across all digital touchpoints
• Deliver seamless, user-centric digital experiences aligned with business objectives

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

• Management and implementation of conversion optimisation strategies in digital, telesales and partner channels
• Design, implementation and evaluation of A/B and multivariate tests for continuous conversion improvement
• Management and analysis of all key funnel metrics, attribution models and ROAS

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

• Coordinate ecommerce operations, the overall user experience, including content development, checkout funnel and promotion campaigns by collaborating with Ecommerce Manager
• Monitor performance and measure effectiveness of the ecommerce business

Content Strategy & Performance: Own and drive the content and thought leadership strategy across channels and formats, ensuring alignment with brand positioning, lead generation, and business goals....

You will follow up the development of the global communication packages and the tracking of the OB performance in countries....