Marketer állások, munkák Németországban

• Continuously define and evolve our brand strategy (corporate and global products), architecture, and positioning
• Ensure compliance with brand guidelines, CI/CD standards, and design principles across all markets and functions and act as the central point of contact for strategic brand questions

As part of the B2C Marketing & Conversion Tribe, you lead a Customer Acquisition team of SEO, Automation, and Inbound Marketing experts....

Develop and implement communication strategies that support our digital and AI business transformation, including campaigns and stories on new digital products, platforms, and services...

Onboard new strategic brand partnerships by facilitating brand guidelines and conduct training sessions to ensure partners understand and adhere to ZEISS standards....

Define and execute the global Marketing category strategy across Paid Media, Brand & Advertising, Demand Generation, Market Insights, Merchandise and Communications in close collaboration with senior stakeholders - ensuring alignment across the full marketing value chain from strategy to...

• You will further develop our international marketing strategy – creatively, data-based and cross-channel
• You will lead and inspire our marketing team and bring a breath of fresh air to brand identity, campaigns and communication

As a Junior Innovation Project Manager (m/f/d), you will coordinate smaller renovation and innovation projects, overseeing them from the approved concept stage through to successful implementation. Your responsibilities will include ensuring that projects are completed on time while maintaining...

• Lead, coach, and inspire a small team of SEA Managers - helping them grow through clear feedback, development plans, and smart processes
• Own and manage your own SEA accounts, ensuring world-class execution and measurable performance

Data-Driven Journey Mapping: Assisting in the creation and maintenance of end-to-end customer journey maps, utilizing both qualitative and quantitative data to identify "moments of truth."...

• Drive and scale international revenue growth through strategic, high-value B2B sales.
• Win and grow major corporate clients into long-term strategic partnerships.
• Lead complex sales processes with senior decision-makers across global organizations.

• Set up, activate, monitor, and optimize paid advertising campaigns across platforms including Google, Meta, YouTube, and TikTok in a cross-divisional environment
• Serve as a key contact point for external platform partners

• Create clear, user friendly copy for UX/UI, support content and other communication materials.
• Coordinate and continuously improve translation workflows and processes, collaborating closely with internal teams and external partners

• Develop and execute regional brand protection initiatives aligned with global brand protection strategy and business objectives
• Partner with internal teams (Legal, Marketing, Sales, Channel, Operation…) and build a brand protection network

Own the annual Sales Programs plan, covering all structured programs that support pipeline creation and acceleration — aligned with best practices from programmatic approaches used in other regions or companies....

• Develop, lead and execute the Store marketing strategy for our Stores, focusing on Store traffic increase and conversion
• Collaborate closely with the commercial and marketing team to ensure the successful development and implementation of initiatives

Evaluate opportunities for market growth and lead regional adoption of our Rowa & Parata product portfolio across Europe in collaboration with business development, sales, and local product managers....

Entrepreneurial Business Leadership: Take full ownership for the Business Unit including revenue, profitability, and sustainable growth. Define and drive the long-term business and brand strategy for Germany while continuously challenging the status quo to unlock new growth potential....

• Full P&L ownership of the PerfectDraft DTC / direct-to-consumer business
• Development and implementation of the PerfectDraft multi-channel strategy (e-commerce, retail, gastronomy)

• Preparation of monthly sales reports and updating and maintenance of customer product databases, customer-related data, and customer price lists
• Processing of all incoming new product information sheets and advertising brochures from customers