Kommunikációs menedzser állások, munkák Németországban

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

Further development and localization of global marketing campaigns: You will be responsible for adapting, optimizing and independently developing impactful 360° marketing strategies for the French and Belgium markets – based on global initiatives and local market requirements....

Drive Sales Activation & Lead Generation: Spearhead targeted campaigns to generate high-quality leads, leveraging digital tools (LinkedIn, Invidis) and data-driven insights....

• Planning, implementation and monitoring of digital new customers acquisition campaigns for B2C and B2B2C e-commerce, with a minimum ROAS approach
• Performance analysis using analytics tools and KPI reporting
• Budget management (forecasting, distribution, reporting)

Management of B2B and B2B2C website content: Creation, revision and updating of product pages, category pages and landing pages, with a focus on SEO for the organic visibility and web authority, and optimization of the user experience....

• Development and implementation of market launch strategies for Edenred‘s EV products to achieve a strong positioning in the mobility ecosystem
• Use of generative AI tools for faster campaign creation, personalisation and content optimisation

Develop annual / quarterly partner marketing plans aligned with overall business objectives, including budget management....

• Plan, organize, and execute regional trade shows, exhibitions, seminars and customer events etc. with full ownership of timelines, budgets, and deliverables.
• Manage vendors, agencies, and logistics partners to ensure seamless execution, cost efficiency, and brand consistency.

• Collaborate with the title marketing team on media strategy, budget planning, and goal setting to develop clear and inspiring briefs
• Evaluate media plans provided by our agency, in line with the brief and the wider business context and advise title managers on your recommendations

Holistic responsibility of PR strategies and cross-media communication projects for our brands, products, and corporate PR, incl. planning, internal and external controlling, and target achievement / KPI tracking...

• plan and run commercial launches,
• make all departments launch-ready (Product, Sales, Marketing, KAM, Support)
• ensure consistent messaging in every channel, including D2C
• create pitches, playbooks, and battlecards together with Marketing & Sales

• Own German Retention Marketing planning and execution processes across core CRM channels, specifically push notifications and emails.
• Optimise CRM customer journeys, segmentation, targeting, and voucher programs to drive high-impact engagement and conversion.

Conduct regular pre-sales activities with potential customers and/or business partners, presenting technical materials of DRAM products, including core technical parameters such as storage density, read-write speed, power consumption control, and compatibility.​...

Drive pre-sale activities on a regular basis with potential customers and/or business partners, presenting technical materials about the products....

• Own messaging, positioning, and visuals for either acquisition journeys (prospects, doctors, new patients) or patient-facing communications (onboarding, in-app, retention).
• Develop clear, credible narratives that articulate product value across audiences and geographies.

• Support data collection, analysis, and reporting across EMEA community programs with a specific focus on Creative Cloud communities and product marketing initiatives
• Build and maintain dashboards, reports, surveys, and analytics for both Creative Professional and Creator audiences

• Build and expand the ecosystem partner network in the region to deliver system-level solutions incorporating flash products.
• Research regional market trends, customer applications, and emerging technologies to identify focus segments and growth opportunities.
• Conduct competitor analysis.

Customer Relationship Management: Support of ongoing Marketing Automation projects in HubSpot to implement interest-based, automated email communication. This includes setting up email workflows, success analysis and customer data management....