Junior marketing manager állások Németországban (marketing)

• Conducting Sales & Marketing Revisions in our PM subsidiaries around the world on a monthly basis
• Doing / Following up with all tasks needed after the revision in the country is complete
• Provide suggestions about ways we can improve our working methods with our subsidiaries

• Actively support all areas of product and workflow management in the business field of refractive laser technology
• Work closely with the respective product managers on innovation and product development projects for our hardware and software products and collaborate with the R&D interfaces

• Support the creation of global marketing materials including customer presentations and sales tools
• Collate competitive and market analyses for products and services in ophthalmology
• Collaborate in the activities and programs of the strategic marketing team for presbyopia refractive workflow

Support the execution of Germany-specific marketing activities across digital and offline channels to help boost brand visibility and community engagement....

• Assist in driving our strong growth in Surgical Ophthalmology and improving patients' vision globally
• Support the definition of the product portfolio strategy and roadmap for ZEISS Cataract Implants and Consumables, with a specific focus on Intraocular Lenses (IOL)

End-to-end asset production: Lead monthly Non-Food shoots (studio/on-location) from brief to delivery; ensure product readiness, styling, and brand compliance; create international image/video assets for all channels...

Define and maintain the product strategy and roadmap for coding & marking equipment in line with company strategy, market trends and customer requirements....

• Create polished and engaging
• 2D and 3D motion graphics
• , turning briefs and design concepts into visually impactful animations.
• Produce high-quality motion sequences including product renders, UI interactions, and environment animations.

• Contribute creative input during brainstorm sessions to help shape engaging social content and campaigns
• Help plan and manage the social media calendar to ensure consistent, on-brand presence across all key platforms

• Planning, implementation and monitoring of digital new customers acquisition campaigns for B2C and B2B2C e-commerce, with a minimum ROAS approach
• Performance analysis using analytics tools and KPI reporting
• Budget management (forecasting, distribution, reporting)

Management of B2B and B2B2C website content: Creation, revision and updating of product pages, category pages and landing pages, with a focus on SEO for the organic visibility and web authority, and optimization of the user experience....

Content Strategy & Performance: Own and drive the content and thought leadership strategy across channels and formats, ensuring alignment with brand positioning, lead generation, and business goals....

Develop and implement strategies for managing and improving internal and external channels and user journey, ensuring timely and high-quality content publishing....

Holistic responsibility of PR strategies and cross-media communication projects for our brands, products, and corporate PR, incl. planning, internal and external controlling, and target achievement / KPI tracking...

Developing a comprehensive understanding of the lawyers and clients in Germany and globally in order to drive strategic priorities, including client engagement and relationship building...

You will follow up the development of the global communication packages and the tracking of the OB performance in countries....

• plan and run commercial launches,
• make all departments launch-ready (Product, Sales, Marketing, KAM, Support)
• ensure consistent messaging in every channel, including D2C
• create pitches, playbooks, and battlecards together with Marketing & Sales

• Partner with aligned Sales Partners to understand client goals and objectives in order to deliver excellent customer service
• Build Media Plans and contribute to RFP responses around campaign packaging, pricing, targeting, etc.